Every Year Counts
One of the strongest trends I have witnessed during the past decade and a half of involvement in the IT training industry is around commoditization of technology. By commoditization I mean the fact that technology is becoming the basis of several core organizational functions and business processes. This is creating a new breed of practitioners who have a blend of technology and functional expertise.
Digital marketing—which started becoming mainstream a decade ago—was an example of such trend—giving rise to a new breed of professionals who were not exactly IT folks, and also not traditional marketing people. Well, I see more and more examples of such trends. What bothers me is that the IT training industry has almost entirely ignored these mega-trends, seemingly happy with their traditional hardcore technology or IT process training domains, and have potentially missed out on billions of dollars of revenues for each mega-trend.
At ITpreneurs, we want to engage with IT training organizations to identify some of these mega-trends—and there are a few which are happening now such as e-commerce, business analytics, customer experience, management, product cost analytics etc. and many which have all the potential to become mega-trends. The IT training providers have the opportunity to leverage their customers’ access and delivery expertise to act on these mega-trends, and get a share of this very big training pie. Whereas IT training organizations have traditionally found the going tough to create sustainable revenues in the absence of a well-accepted standard or a large vendor building the market, I believe that with some concerted efforts and timely action, and using the ITpreneurs portfolio approach, it is possible to create a space for ourselves in these emerging mega–markets.
Come, talk to us. We are here to partner with you.
Need more information? Please contact ITpreneurs.