Knowledge Byte: The Journey of Digital Products

Blog Post • Best Practice Insights •

The digital product goes through various lifecycle stages, as shown in the following figure.

Let’s discuss the various activities that take place during each phase.

  1. Exploration:
  • The service provider researches and develops the product and service offering.
  • The service consumer becomes aware of the existence of a
  • The product assesses it as desirable and then proceeds with the agreement.
  1. Onboarding:
  • The service provider installs an instance of the product to make it available to the consumer (or onboard the user organization). Sometimes with a transition from a replaced product.
  1. Cocreating:
  • The service consumer uses the product and experiences increasing, stable, or decreasing value. It eventually leads to a decision to replace or retire the product.
  • The service provider delivers and supports the product and experiences increasing, stable, or decreasing return on investment. It leads to an investment decision to buy, hold, or sell.
  1. Offboarding:
  • The service provider uninstalls the instance of the product to make it unavailable to the consumer (or offboard the user organization). Sometimes with a transition to a replacement product.
  1. Retired:
  • The service consumer no longer uses the product. Other consumers may use it.
  • The service provider no longer offers or supports the product.

About the author

Marcel Foederer
Master Trainer at ITpreneurs and ITIL 4 Lead Architect

As an IT Service Management trainer, consultant and line manager with over 25 years of experience in IT, Marcel has performed strategic and tactical assignments in a wide variety of areas. For the ITIL 4 update, Marcel has been part of the ITIL 4 Lead Architect Team and Review Team at AXELOS. Through his association with AXELOS, Marcel comprehends the background, the architecture, and the underlying reasons of the ITIL 4 update.

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