Lifelong learning (LLL) plays an important role in the modern corporate environment. As industry trends change, employees are tasked with adapting to changing tides and expectations of both internal and external stakeholders. As such, introducing a structured corporate eLearning environment to your business model can not only enhance employee experience but also elevate overall company results.
However, pinpointing the exact areas of development necessary for optimal employee performance can be challenging without the know-how to do so. Let’s take a deeper look at why corporate eLearning should find its way into your business model, and how to write meaningful objectives for it.
Advantages of Introducing Corporate eLearning
Before we take a closer look at how we can define corporate eLearning objectives, let’s discuss their role in a business’ ecosystem. According to eLearning Industry, comprehensive training programs lead to a 218% increase in per-employee revenue, with 72% of corporations which firmly believe that they are advantageous. Based on data published by Tech Jury, eLearning increased corporate retention rates by 25-65% and led to an increase in income for 42% of US businesses.
Both company leadership and its staff stand to benefit from meaningful corporate eLearning being present in the business model. Utilizing content creation tools which can help with writing a paper with concrete learning objectives can substantially increase your image as a pro-employee company. Some of the most impactful advantages of introducing corporate eLearning objectives to your staff’s workflow include:
- Improved productivity, motivation and retention
- Help employees identify with your brand in a meaningful way
- Professional development personalization based on individual aspirations
- Dramatically reduced turnover and margin for error in daily workflow
- Reduced corporate training costs over time and increased return on investment
Tips to Write Learning Objectives for Corporate eLearning
Define your Corporate Training Outcomes
The first tip in regards to defining your corporate eLearning objectives is to self-reflect. Why do you want to reevaluate your learning objectives in the first place? Do you have issues with employee turnover and want to halt the process? Or, do you have employees with clear professional development plans on staff and want to meet them half-way?
Make sure to define the “why” behind your corporate training outcomes before you dive into objectives themselves. Consult your HR department and project managers about the current climate and culture in your company. A clear end-state for your corporate eLearning will allow you to have a healthy and thriving business on your hands in no time.
Settle for a Rotatable Timeframe
Depending on the industry you’re based in, it’s probable that the trends and innovations in your niche will come up often. It’s best to adjust your learning objectives based on monthly, quarterly, or otherwise rotatable timeframes throughout the year. Make sure to avoid ad hoc eLearning as it can appear chaotic and disjointed to individual employees with other workflow duties to tend to.
This approach to corporate eLearning will also allow you to change up the objectives, content, tools, and other elements of eLearning quite often. It will keep your learning process dynamic and allow you to introduce trending new technology and ideas to staff members. Subsequently, your staff will be more engaged and eager to learn.
Assemble your Content Stack
What tools and services should you use to create and implement corporate eLearning objectives in your company? It all depends on your niche, but the typical lineup of content creation and editing tools will serve a plethora of purposes in that regard.
You can also opt for accredited, professional corporate eLearning platforms and work with corporate training specialists on your company’s learning content. Such an approach is especially advised for large-scale companies with a multitude of departments with different eLearning objectives based on their type of work. Settle for a set of content tools which you will use indefinitely to allow your staff to get accustomed to the learning materials’ format quickly.
Short & Clear Training Verbiage
In order to get everyone on your staff on-board with the new corporate eLearning objectives, you should standardize your terminology and verbiage rather quickly. Make sure that every department in your company is aware of how each individual action should be addressed to streamline cross-department communication.
You can also publish written content based on training verbiage and “how-to-LLL” to allow everyone to learn from it. Blogging about the success and innovations in your corporate eLearning is a great idea in itself, as it will reaffirm the efficacy of your program. Standardize your terminology sooner rather than later to kick-start the process of eLearning as effectively as possible.
Implement Group Training Scenarios
No matter what they do, your employees are very likely to cooperate on various tasks on a daily basis. Why not encourage teamwork and collaboration through your corporate eLearning objectives? You can create training content based on problem scenarios which require a team effort to get solved efficiently.
Failed projects and past crisis scenarios can be used as a basis for your group training sessions as learning points. The process of group training can be gamified by introducing small reward incentives for teams who cooperate and fulfill learning objectives properly. Group training can be extremely useful as it can help prepare your staff members for real-world scenarios, which will require split-second thinking.
Performance Analysis & Learning Reevaluation
Lastly, it’s pivotal that you constantly track and evaluate the effectiveness of your corporate eLearning objectives. Once you run a pilot program and gauge the engagement, interest, and results of eLearning, have your HR speak to individual employees. You can also request an assessment from an accredited eLearning provider to pinpoint bottlenecks and development opportunities.
Just because you settled for a set of corporate eLearning objectives doesn’t mean that you are bound to them indefinitely. The same applies to your content stack, as you can easily swap out or add new tools to your content creation arsenal. Make sure to frequently analyze and reevaluate if your objectives are satisfactory in regards to employees’ professional development aspirations.
Corporate eLearning isn’t a luxury – rather, it’s a necessity of modern digital industries. In order to stay competitive and ahead of your peers, you should strive to encourage lifelong learning with your staff members.
Enable the process of LLL by introducing meaningful corporate eLearning objectives and tools which will facilitate professional development for your employees. This will not only increase their morale and teamwork but also reduce your turnover drastically as a result if higher employee satisfaction.
Explore the ways in which corporate eLearning can benefit your company and test the process to gauge its long-term viability sooner rather than later.
About the author
Dorian Martin is a Writer, Editor, and Business Communication Specialist with Best Writing Advisor writing service. His professional career is devoted to research and content creation in the fields of AI, IT, and business development, as well as digital marketing. Dorian is keen to learn as much as possible about data science and mass communication, which is why he writes about all things digital.